R.I.P. Gourmet

Gourmet Mag is a Hot Tomato
Photo credit: C. Bertelsen

My heart broke a little when Julia Child died in August 2004. The end of an era and all that.

But did I know what the end of a culinary era really was? Not exactly.

Now I know.

By the time you read this, you will probably have learned that Condé Nast announced on October 5, 2009 that one of the most revered magazines in the United States, Gourmet, born in January 1941, on the cusp of the horrors of war and food rationing, will close down with the publication of the November 2009 issue.

In a world where fast and easy and fake food cornered the majority of the market, Gourmet magazine, like the Statue of Liberty, served as a guiding light for people unwilling to let the soggy hamburger or the flabby pizza slice win. Granted, as some observers said all along, Gourmet’s rather chi-chi beginnings and snooty French name and pandering to the wealthy served only to alienate the masses. No democracy there!

Yes, it’s a grievous  day for all of us who loved the magazine. Others will shrug and text their rapture over the latest latte gurgling in their stomachs.

Perhaps the most lamentable thing about Gourmet’s demise lies in the nagging feeling that reading about food per se is of little interest to the general American population. Recipes, yes. Literature. History. Art. With food? Huh?

Very sad, then, for food writers, this death.

Because, from the beginning, Gourmet prized excellent writing as well as recipes and food chit-chat. Gourmet took readers on travels to places they’d never go in the flesh. Writers with chops wrote for Gourmet, including that heroine of American food letters, M. F. K. Fisher who could, like an artist, draw a portrait of a dish, a place, an emotion with just a few strokes of her pen, words that imprinted themselves in a special place in readers’ brains. And hearts.

Now there’s no place to go to to read about people and places other than ourselves. In a way, the news of Gourmet’s death caused me to feel that the world suddenly shrank, a seismic event not unlike the end of the dinosaurs.

Interpretations will pile up speculating as to the “why” of the demise of this magazine and not others. Many felt that Gourmet was a dinosaur of publishing. Some will say, “It’s the economy, stupid,” and turn up the volume on their Ipods.

But I would like to propose that the blame lies not just with the economy.

In a time when people can write recipes in 140 characters and be understood (can they really?), reading the longer articles in Gourmet just didn’t sit well, I guess. Truthfully, when Ruth Reichl took over the editorship of the magazine, I thought the literary side of things took a bit of a hit. Over the years, I came to admire the magazine in its leaner, more modernized format even more than previously. But it never reached the literary pinnacle it enjoyed before. Not because no writers wrote like the giants who joined Earle MacAusland in his fool-hardy adventure of starting a glossy upscale food magazine in a country struggling out of an economic depression. But because the die was cast, so to speak. Television first, then the Internet, eroded away the print media monopoly on information.

If a stalwart like Gourmet tumbles to earth, who or what is next?

© 2009 C. Bertelsen

Advertisements

8 Comments Add yours

  1. Isn’t that the truth. It’s very disturbing, in a way. In another way, I am wondering what people will come up to replace it with. If anything, that is.

    Like

  2. Hazel says:

    What a shame.
    Although I’ve only bought about a dozen copies since they downsized it from an oversized magazine, it was a lovely, classy thing. Hey internet, can we keep some of the nice things we grew up with. New is not synonymous with better.

    Like

  3. Louise says:

    Me too Cindy. I had bound issues from the 50s and 60s. I’m still unpacking but last night I went through the few boxes that are left and they are no where to be found. I am truly heart broken:(

    Like

  4. Yes, mine, too. Unfortunately, during one of our many moves overseas, I lost about half of my collection and those were some of the older issues … :-(

    Like

  5. Louise says:

    What a sad, sad day. I agree Cynthia, “a large tipping point.” What is to become of where we will go; if we don’t have the pages of Gourmet to introduce us to where we have been.

    I will treasure my past issues of Gourmet. They are filled with lasting memories for me and those who have shared their journeys with us…

    Like

  6. The revolution is here — in other words, information, always controlled by the wealthier and more powerful in society, now does belong in a way to the masses. No longer is the library under lock and key, as in medieval days. No longer are books and other material out of reach of poorer people (that’s what public libraries tried to correct). In time, no longer will most people in developing countries be kept out of the information stream, as computers and their technology make their way like wayward televisions into isolated villages did in the 1950s and 1960s.

    I’m beginning to see Gourmet’s death as a large “tipping point.”

    Like

  7. Jennifer says:

    What sad news! I’m rather shocked that Gourmet is going out of print. I agree with you; it’s a sad day for culture when literature goes the way of the dinosaur and technology is turned up so loud, hardly anyone notices.

    Jen

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s